Analysis of Personnel selling

Analysis of Personnel grocery storeingPersonnel sell selling through person to person communications process. ( erupt and Belch 2009593). A personnel selling is different from other communication forms, presented in the message flow from sender to a receiver to directly face to face (Belch and Belch 2009593). Thomas Wotruba, had a point of view toward personnel selling evolvement, he believes that personnel selling evolves as marketing environment evolves. (Belch and Belch 2009595). Personal selling consists of personal selling evolutions, which atomic number 18Provider stand for selling activities are limited to accepting reads for the suppliers available cristaling and conveying it to the buyer. (Belch and Belch 2009595).Retailers such as Carrefour, spinneys, Awlad Ghanem, will order from hold tight Elite tea leaf, so that they great deal sell it to consumers.Persuader stage Market members buy suppliers offering because selling encourages this attempt. (Belch and Belch 20 09595).Nestle will change retailers to buy their products, by giving them offers such as buy 10 elite group black tea boxes and take 1 free, and buy 20 elite black tea boxes and take 25% discount on one of the ten boxes.Prospector stage Searching for buyers who needs offering, also resources and authority to purchase it. (Belch and Belch 2009595).Nestle should search for customers who are willing to take their Elite tea offers and willing to purchase their products.Problem solver stage Selling requires buyers participation, to discover their problems which can be turned into needs. (Belch and Belch 2009595).Nestle should get feedback if there is a problem, so that they can fix it, and then try to convert it into positive purchase.Procreator stage creating a special offer to match the needs of the buyer with all the aspects of the sellers marketing mix. (Belch and Belch 2009595).Nestle must search the problems of the buyer and need and creates an offer which will be suitable with cu stomers.The information that we are trying to send to customers is that elite tea is different from all other product in the market and that it delivers a royal experience and taste to who consumes it.Ways of carrying out this information to customers isAdvertisementsTelephone sellingFace to face sellingPersonal selling productionElite tea can be explained by the seller by saying the benefits of it and what experience will the customer feel after drinking a cup, mainly it will be an emotional motivator. And the amount of advertising and events that we will going to generate to increase the demand of the product that will raise simpleness for the customer in the purchasing process.PriceThe price is negotiable because it is set based on the rate of purchasing of the customer. That we give for the gross sales person (spokes person) a range that he can offer the customer more preofable prices.reselling price (sales out)selling price (sales in)1512.75-13.25elite black tea degree cent igrade tb52.75-3elite black tea 25 tb1613.5-14elite green tea 100 tb4.753-3.25elite green tea 25 tb3627-28elite earl grey tea 100 tb1713-14elite English early breakfast 100 tb6.253.25-3.75elite English early breakfast 25 tb19.2515.5-16elite dust tea 250 G117.5-8elite dust tea 100 GChannelsAs Nestle divides the market into two sectors traditional trade and unexampled trade as elite tea is a steep quality product and targeting upper social classes, so sales force will be focusing on a specific on modern trade and more specifically in the (MT) will be supermarkets and hypermarkets. And in traditional trade they will focus on groceries in class A areasModern channels, is selling our products through intermediary retailers whom use new ship canal of presenting the product such as Carrefour and spinneys, these types of distributors require special training on how to represent the product and how to convince consumers on buying it by cooperating with the promotion department.Traditional channels, is selling our products through intermediary retailers whom use old fixed charges of presenting the product these are small grocery stores located everywhere, they do not need special training.Advertising is very effective as it delivers the message to targeted customers in an entertaining way but sometimes the message could be unclear leading to a misunderstanding. Therefore personal selling can help by providing an individual in modern channel distributors whom can help and explain what the product offers to increase sales and customers perception.We can measure sales results byOrders sales volume in each distributorSales callsPersonal selling and PRPR helps personal selling in a great way as it can create an image for the brand in the customers mind that will assist sales of the product, one way is the pouch carried out by the PR department which donates 50 piaster from each pack of tea sold to help under developed communities.Our sales look on the skills of our forc e and how they can influence the consumers in buying our TEA.Personal selling ResponsibilitiesLocating prospective customers Nestle should try searching for new customers, Nestle sales people must target and hold on to the customers who will be beneficial.Determining customers needs and wants sales people in nestle suck up information on the customers and take decision on how to approach them, the sales person in nestle should identify the needs and wants of the customers, and should be sure that customers are able to purchase the product.Recommending a way to satisfy the customers needs and wants Sales person in Nestle should get feedback on customers, to see if they have any problems with the product, and what solutions could they offer to satisfy them.Demonstrating the capabilities of the firm and its products Sales person in this stage demonstrates the beneficial points of Elite tea and why should customers choose Nestle.Closing the sale This is the intimately difficult step, because not all sales people are able to convince the customers to buy the product. So in Nestle we try to train our sales force to successfully close the sales.Following up and servicing the account Our responsibility doesnt end once we sell the product, Nestle tries to keeps its customers satisfied by selling extra products.