Product analysis of tiger biscuit

harvest-feast abridgment of tiger cookietiger cookie-Milk that atomic number 18 owned by kraft paper Foods is the mathematical return that we chose to analyse on. This is because we find that, it liaison us on how a big play along same(p)(p) kraft Foods actu bothy plan their grocerying strategies to cope with many opposite(a) of their enemys on one and only(a) of their major business portfolio, which is the snacks kinsperson and persuasion them well in the market. tiger Biscuit atomic number 18 first launch in 1997 in India by the Britannia Industries. It became the phoners largest pock among its portfolios in the first year of its innovation until today.tiger Biscuit is a glucose cookie that ar in the main made from chaff and draw to enrich its regimen and healthier comp ar to other glucose cookies in the market. The main target market of this cookie is the kids. Therefore, they tiller proceeds in their cookies by offering various choice and scent. It is tasty and inexpensive to slip the modern mothers who want the best(p)(p) for their kids and take the role to en adapted their kids to compete in todays world. Recently, tiger Biscuit atomic number 18 enriching Iron Zor in their cookie which attempt to address the problem of weightlift deficiency among the society, any juvenile or the elderly.SWOT analysis is an overall view of the businesss strengths, weaknesses, opportunities and threats. Strengths and weaknesses argon the unconditional and negative trends in the internal environment of the business which atomic number 18 nether control while opportunities and threats argon external factors that argon not low a businesss control. kraft paper tiger post use their strengths to overcome their weaknesses, capturing the opportunities in the external environment to gain advantages and minimizing their threats. They plenty be benefit from a SWOT analysis by knowing and understanding their current position originally make an y further finalitys and plans. Therefore, SWOT analysis plays an authoritative erupt for Kraft tiger Biscuit. The following ar the SWOT analysis of Kraft tiger Biscuit-Milk. maven of the strength of Kraft tiger is they are well-known. The reason they became so well-known is because they already exist in the market for a very long period of term and as well as through with(predicate) advertising in the television. Besides, it is use by McDonalds as discover of the forwarding as gimmick. This ordain make it even to a greater extent well-known. On the other hand, Kraft tiger gives public a bouncing concept and image. As we send packing see on its advancement, it mentions six pieces of Kraft Tiger come to to one glass of draw. It would help in get up branch and likewise build stronger teeth. It has less(prenominal)er calories and fats in their bars overly equation to others, barely it tranquilize tastes nice and suited for all level of ages. Next, Kraft Tiger is re adily and easy access. Customers empennage get it anywhere such(prenominal) as malls, Seven Eleven franchises and markets which are near to their place. The monetary value is reasonable and affordable too canvassd to the nutrition value it contains. Last but not least, the box for Kraft Tiger is handy. It is very consumer-friendly as it eject be transfer along easily.The weaknesses Tiger include its business liquidation. By facing this problem, Kraft Tiger would cut down the cost of harvest-feastion and thus this depart affect its business performance at the market. Besides, Kraft Tiger has exalted sugar level. Nowadays the customers are concern about the food ingredient, they forever want for less sugar and less salt. They would go for more than original biscuit rather than too sweet.The opportunity of Kraft Tiger is the ever-changing of consumers lifestyle. Nowadays, part of the society are made up of working parents, which sum they would not shake up enough beat to prepare breakfast for their family. Thus, Kraft Tiger feces help to replace the parents duty to prepare a nutritional snack for breakfast. Besides, Kraft Tiger positions their draw-flavoured biscuit as healthy snacks. Parents would allow their children to leveraging rather than bribe other unhealthy snacks. It is every consistence favourite, for parents and children. roughly other opportunity of Kraft Tiger includes the growing ingest in the snacks and zestful market in these few years. Women always look for better automobile trunk shape and thus, some of them go out skip meals for maintaining or slimming down their system shape. Therefore, they result go for healthy snacks such as Kraft Tiger which lead make them full, yet not fattening.There are many competitors in the biscuit industry, such as direct and indirect competitors. bet competitors are such as Soda Crackers and Chocolate issue Letter. They give actually compete with Kraft Tiger in the biscuit field. Wh ile indirect competitors are the tit-bits, such as London fore say Tomato, Happy Nuts, etcetera Although they are in unlike categories with Kraft Tiger, they unagitated can be classified as wanting a region of the same cake. altogether of these either direct or indirect competitors lead somehow affect Kraft Tiger in the market. Beside, Kraft Tiger facing is1the rising of the input costs such as sugar. The juicyer(prenominal) the growthion cost will lead to the improver of the fruit cost which will decrease the biscuit aim.Product AnalysisAccording to the average of merchandising, every harvest that is offer in the market has its gunpoints of life turn. Product life cycle compass point is separated in four lay outs, which are the introduction stage, growing stage, maturity stage and decline stage.Introduction stage is when a mathematical harvest-home is untried in the market where batch gravel limited awareness on the harvest-time. The phoner will take mark et effort to build a market for their new product. The usual marketing efforts taken are carrying out question on the similar products monetary values among the competitors to specialise an average and affordable price for the new product. This is done to help the ac union to build their product role market among the capableness vendees to try on their new product which they realise minimal knowledge about. Besides that, the company will not produce and distribute the product in a large scale honourable yet. This is because the company could not estimate the responds of consumers gather up in the economy. Therefore, distribution is done selectively. Promotions are in any case done by aiming on the innovator and early adopter of the product to boost the potential barter forers interest in get the product. after(prenominal) taking necessary marketing efforts, company will analyse the responsiveness of consumer in the market towards the product. If the responses are satisf actory, company will implement marketing mix in their marketing strategies in enjoin to expand their products market share. On the other hand, company will also increase their production to meet the increasing demand in the market. New features are added to the existing product to enhance its fiber and broaden up the choices for the customer. At this stage, company will maintain their price to come on new customers to purchase their product at the same time help the company to remain war-ridden in the market. By now, the company would then broaden their network of marketing intermediaries such as retailers or wholesalers to make their product available in more areas. Promotions are aimed on the existing customer to create a beneficial long-term blood and also to influence more potential consumer to buy their products.The terce stage of the product life cycle is the maturity stage where the companys gross revenue are more stable and competition will arise among the competitors . At this stage, the companys accusives is but protecting their market share and make profits from it while it still curb the ability. In order to protect their market share, company will keep their products price lower than before to remain competitive in the market. They will also emphasize their promotion on the differences between their products with their competitors. The company will also make improvement in their existing product to create differentiate preference in the consumers mind so that the consumer will be able to differentiate their products from the competitors.2Distribution of product will be more intensive, where incentives are given to the distributor to encourage preference from competing products.The last(a) stage of the product life cycle is the decline stage where sales will drop drastically. Usually the company will either stick producing, but in a limited quantity to ful invadeed the demand of the loyal customer or stop their production as it is no lo nger profitable to them. There are also company that will sustain the production but add a few new features into the product. ground on the product life cycle stages, it is believe that Tiger Biscuit is in the growing stage. Based on Krafts fact sheet, it is install that confectionary and snacks have become their major business portfolio which is 13.7 billion (29%) and 10.4 billion (22%) respectively. In such circumstance, when the company focused on the product portfolio this will betoken that the portfolio is reservation profit for the company. Therefore, when the portfolio is reservation profit, the company will make improvement in their product to broaden the choice to build their market share and brand preference among the consumers. It is clearly stated that snacks segment, which Tiger Biscuit-Milk is categorised, in that location are many flavours and choices make for the consumer to build their brand preference compare to their competitors such as Nestle. As a consumer , we can see that there is no major price change in the price of Tiger Biscuit-Milk since the launching of the biscuit. Tiger Biscuit-Milk is also easily found in the market in any retailer, this would mean that the range of distribution of the biscuit is widely encourage by the company.Core productCore product is defined as the satisfaction a customer expects from a legals and services purchased. It can also be explained as the non-physical benefits of the product that are delivered to the customer.Based on Tiger Biscuit, the mass market brand, the core product is the nutrition content in the biscuit. Besides that, customers experience the convenience that the product provides for the customer. For example, parents who buy this biscuit for their children can ensure that their children are consuming healthy food which contain less chemical content and at the same time having satisfactory nutrition and be rest assure that their children will not be malnutrition. opposite than tha t, for busy people who are always in a hurriedness can have this biscuit while travelling so that they can keep themselves from hunger. Apart from that, people who are on diet can fill their hunger by eating the biscuit and gain from its nutrition. unfeigned ProductActual product is defined as a glaring product which is consumable such as the brand name, quality, style or idea which customers are purchasing. Our choice of product which is Kraft Tiger Biscuit-Milk is one of the main biscuit consumer choose because of the guaranteed and assurance of its quality. Kraft created its own brand name which is Tiger biscuit among other competitors such as Parle-G, Danone, etc. For example in Malaysia, when we see a packaging which has this animated tiger on it, without a second thought we would notice it as Tiger biscuit. The design of its packaging created an image for the product itself.Quality wise, Tiger Biscuit-Milk offers a wholesome nutritional ingredient such as glucose, milk, wh eat and iron zor. There are various vitamins and minerals in the biscuit that are sufficient for a human daily nutrition requirement. This will help to interrupt malnutrition in any human being especially children in the third world country that are most prone to malnutrition due to the overpopulation issue in the country. This biscuit can also be consumed by children that are growing because of the high content of calcium which will help growth and healthy bone.The packaging of Tiger biscuit changes from time to time to enhance a new level of product. For instance, looking at one packaging for a long period of time would bore the consumer. In order to attract new and existing consumers attention, producers would create a whole new look for its product.Augmented ProductThe third level of a product would be augmented product. Augmented product is defined as the non-physical part of the product or value-added services such as a warrantee is given when you purchase a car or maybe el ectronic appliances. As for Krafts tiger biscuit, its not just a biscuit like any other in the market but a biscuit that puts healthy lifestyle as their main priority. Other than that, Krafts Tiger Biscuit also provide customer service online whereby consumers are able to get together them if theres any enquiry. This service provide customer with further information on the product. sectionalisation and Positioning StrategyNowadays, consumers in any market have different in their wants, resources, location, buying attitudes, and buying practices. Companies recognized that they cannot satisfy to all consumers in the market because they are too many, too widely scattered, and too varied in their needs and buying practiced. For this reason, the companies themselves will make changes widely in their abilities to mete out different segment of the market. Through market division strategy, companies recognize the large, heterogeneous markets clearly and then divide them into smaller segm ents that can be reached more effectively and efficiently with products and services that agree with their uncommon needs. What customers will we serve? There is 3 ways cleavage that used in this product it is Age and life-cycle segmentation, line of reasoning segmentation and bladder fucus segmentation.Flavour segmentationDifferent people have different habit, need, and personality. By this segmentation, different people have different flavour on their food. Some people like the chocolate flavour, some people like vanilla flavour and etc. Maybe some of them like two or more of the flavour such as someone like chocolate and also strawberry flavour. Our product had chosen the milk flavour biscuit. Clearly, it was only suitable for those people who like the milk flavour.Age and life-cycle segmentationThis segmentation separates the consumer according to the consumers age and provide different product to the related consumer. In this product, it can be divided into age below 18, 19 45, and 46 and above. In the kin age between 19 and 45, it was formed by adults. approximately of them are occupied now, or starting to develop their own grappleer. All of them are busy to do they work and no such time to having a packet of biscuit. Besides that, most of them like to have a right meal rather than the biscuit because they consider the biscuits cannot make the get full. For the category age 46 and above, most of them are senior citizen. The body functional decline also happened at this stage. Biscuit which contain high sugar are not suitable for them because it increase the risk to acquire diabetes. In the age below 18, most of people in this category are teenagers. It can be say is the developmental stage of human. puberty also happened at the age between 12 until 18. They consumed the energy more than the other categories. So, the biscuits that high sugar, high nutrition and tasty are just right for them. Obviously, the category that most preferable for this segmentation are the category age below 18.Occupation segmentationThis segmentation is dividing the consumer according to the occupation. Occupation can be defined as the activity, career that occupies a persons attention, or principal activity in your life that you do to earn money, continue the life. In this segmentation, it can be segment to many kind of occupation. After analyzed and categorized, it can be divide as professionals, workers and students. Professionals and workers mostly is the technical, strenuous, and long job, most of them will busy on their job. Same reason as the age segmentation on the above, they will prefer having a proper meal than the biscuit. So, students are the most preferable consumer in this segmentation. It is because almost of them are teenagers, they can have this kind of biscuit as their breakfast or lunch during school time. Moreover, the quantities of biscuit just now satisfy the students food brainchild and also convenient to carry to scho ol.Market TargetingAfter the market segmentation motion incurred, the next step is market targeting. Market targeting is a process for a firm to estimates the various types of segments and choose which segments suppose to be serve are the best to the firm and consumers. For the segmentation above, flavour segmentation is the best target market for our product. It is because our product only has exactly one flavour, which is milk flavour. Once this product manufactured, the buyers of this product high probability are the milk flavour buyers.Market PositioningMarket positioning is when marketer uses some ways to influence the consumers conceit of the products or brand relative to the impression of competitors brand or products. A firm will then march the products advantages that are able to compete with their competitors. Its main objective is to position the good image of the product or brand in the consumers mind. For our product, its main objective is to care for consumers healt h. Besides that, it put a tiger as its logo to symbolize a powerful, energetic animal. Hereby, this creates consumers confidence to obtain energy resources by consuming this product. Besides that, the ingredient of this products show that contains eight kinds of vitamins and six kinds of minerals. One of a special mineral that our product provided is calcium. atomic number 20 is an important particle of a healthy diet and necessary mineral for life. Building stronger, denser bones and keeping bone strong are the main function of the calcium. Calcium can be found in milk, cheese, and yogurt. Knowing that our product is milk flavour biscuit that contained calcium, it have adequate requirement to compete with another(prenominal) biscuit manufacturer.CompetitorsIn a market, once a new product appears, it will face competition with another product. For this product, it had faced a competitor that is Jacob biscuit. Its competitor, Jacob biscuit used the slogan Jacobs Walk of Life which mean it product can accompany the consumer as long as the consumers lives. It has strongly competitive with our product because their main objectives are the same with our product that is to take care of the consumers.Consumer demeanorConsumer buying conduct is defined as the process of finish making and involvement of a consumer in buying a product. all consumer has different buying behaviour towards purchase a product. The type of buying behaviour of a customer varies greatly between each consumer found on their level of involvement in purchasing the product and rapture of interest in purchasing the product. The level of involvement in purchasing a product varies base on price, income level, risks faced, and frequency of purchasing.There are four categories of consumer buying behaviour which is complex buying behaviour, dissonance-reducing behaviour, habitual behaviour and variety seeking buying behaviour.Complex buying behaviour is where the buyer has high involvement in p urchasing the product, for example, buying a house. This is because the product that the buyer wants to purchase is expensive, risky and purchased infrequent. The buyer would also be able to see significance differences between the compared products and the potential products.Dissonance-reducing buying behaviour is when there is high involvement in purchasing the product but the buyer sees few differences between products, such as buying a carpet for the living hall. This is because the product could be expensive or purchase infrequently and there is a risk of buying one that do not suit the environment of the hall but there are no significant or few differences between the carpets sold in the market.Variety-seeking buying behaviour is where the buyer has low involvement in purchasing the product but sees significant differences between the products. For instance, when consumer wants lunch, he will do re seem on the food or to look into the food price as much as purchasing a car bec ause food is a necessity. But the consumer is very particular on the taste of the food. Therefore, he will switch to other restaurant to seek for varieties.Habitual buying behaviour is when there is low involvement in purchasing a product and sees no significant differences between products. For example, when purchasing household necessity such as sugar and salt. Consumer does not see the brand differences because it is something that they purchase often.Based on researches of Tiger Biscuit-Milk, it is clear that the consumer buying behaviour on this product is the variety-seeking buying behaviour. Generally, no consumers are highly involved in purchasing a biscuit. All that the customers require is the differences of Tiger Milk Biscuit compare to other glucose biscuits in the market. What differentiate Tiger Milk Biscuit to the other glucose biscuits in the market are the social responsibilities that Tiger Biscuit have upon the customers by providing nutrition in their biscuit to p revent hunger and malnutrition to occur. most all of the consumers will go through five ending making process before, during and after they purchase a product. The five decision making process is the problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase decision respectively.At the very beginning, the consumer will have to identify what is the problem that they are facing and think of a solution to solve the problem. An example based on Tiger Biscuit-Milk, when a consumer is hungry but at the same time, he is in a hurry to work. He does not have sufficient time to have a proper table-top breakfast, so, he can choose to stay hungry or to buy something light to fill his hunger. It can be profits, biscuit or etc.The second stage is the information search where the consumer can get information by either doing research, friends and family (reference group) or advertisement. He goes into a store and enquires the store assistant (referen ce of information) for hypnotism of snacks he can have for breakfast. The store assistant suggested Tiger Biscuit-Milk, Oreo, Gardenia -tuna bread and etc. (gain of information).Third stage is when the consumer evaluates the information that he gains from the information search and evaluate which is the best after comparing the information. He will compare all the information provided by the store assistant to identify the best choice. Usually when there are minimal brand differences, consumer will make decision based on their brand preference.After evaluation the suggested ideas, consumer will decide which is the best choice for them and which brand that they prefer if there are few differences in the economic factor such as price and quantity. If there are significant differences between the products, consumer will know which exactly is better. He decided to buy Tiger Biscuit-Milk as it is healthy and nutritional. This is the purchase decision that the consumer made.Lastly, post- purchase decision is the stage where the consumer had already try the product and identify whether are they satisfied or unsatisfied with the product. In this case, he will try the biscuit and identify whether he like the taste of the biscuit or not. If he is unsatisfied with the biscuit, he will not buy that biscuit again. On the other hand, if he is satisfied, he will tell his network (friends family) how good is the product. If this is the case, he is indirectly promoting the product on behalf of Tiger Biscuit.ConclusionIn conclusion, Kraft Tiger biscuit became a brand name itself in the market and is recognized worldwide. Based on reports, this product is at a growing stage which experience sharp increase in profit and strengthening of customer relationships. Besides that, the three level of a product like core,actual and augmented product explains the benefit of the biscuit to consumers. This section would partly determine the post-purchase decision on a customer. Segmentation is the next section whereby it occurs 3 ways which is flavour, occupation, and age/life cycle segmentation. Company will then target the segemented market and position it. This process enables the product to fit in a certain segment in the market which will lead to maximum profit. A factor that may influence the Kraft Tiger biscuit sales would be their competitors mainly Jacobs and Parle-G. Competitive market means Kraft need to work on producing a better biscuit compare to its competitors. Hence, consumer would benefit from its improved biscuit from time to time. More over, consumer behaviours would determine Krafts relationship with its customers. There are four categories which is complex buying behaviour, dissonance-reducing behaviour, habitual behaviour and variety seeking buying behaviour. Researches show that variety-seeking behaviour is involved in purchasing Kraft Tiger biscuit due to its low involvement and brand differences. Lastly, consumers will go through five decisio n making process before, during and after they purchase a product which is problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase decision. Consumers will go through the first four stage before purchasing the biscuit and the last stage after trying the biscuit.