Cleapatra Colgate-Palmolive Case

* The brand reached an amazing grocery share of 10% by the following year of the set, despite its 23% price transcendent compared to other brands in France. * The biggest problem at that time was to key up with the demand in France. * Impressed by the elongated success in France, Global Marketing Group in New York saw it a good idea to flavor for other markets for the brand. * French-speaking Quebec in Canada seemed like the obvious choice. * on that point were mixed feelings in Canada about the entry of Cleopatra there, roughly(a) managers playact it a good idea and that the formula will be just as successful in France. While some believed that Canada needed a more national brand, and Cleopatra was not. * Two types of research methods were conducted in Toronto to answer the following question Is there a reasonable certainty that Cleopatra would be accepted by consumers in Quebec? * The first type of research was conducted on a foundat ion word of super women who were chosen and grouped together to be undetermined to the product, price and advertising. The research concluded with positive results regarding the scoopful and its concept. * The second type was conducted on typical consumers and 50% state they would buy it. And 64% said they would buy it as a result of using the product for a week at home.

* Following the overall positive results of the research, plans began immediately for a launch the following year. * Avoidance of a price-war in the market was a key objective to the Canadian Marketing aggroup and as a result the y decided to position Cleopatra as a premium! brand, at a premium price. * Colgate-Palmolive operated in 58 countries and had brands that were global leaders. And has two main competitors, Proctor & adenylic acid; jeopardize and Lever. * It had sales offices in six major regions crosswise Canada; the Maritimes, Quebec, Ontario, Alberta, the Prairies and British Columbia. * The soap market in Canada was highly warring and was project to grow...If you want to get a full essay, nine it on our website: OrderCustomPaper.com

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